The Benefits of Massages Before and After Chiropractic Adjustments

Massage pic

John B. Richards studied at the University of Pennsylvania’s Wharton School of Business, graduating with a master of business administration. Over the course of his career as a senior executive, John B. Richards has successfully led the growth and expansion of a number of companies, including The Joint Chiropractic based in Scottsdale, Arizona, which now employs more than 700 chiropractors.

One best ways to optimize the impact of a chiropractic adjustment is to receive a massage in tandem with the procedure. There are several factors to consider when determining whether to schedule their massage before or after an adjustment.

Receiving a massage after an adjustment is advisable for individuals who require frequent visits to the chiropractor. After joints have been realigned into the correct position, excessive muscle tension can quickly undo the chiropractor’s work. A post-chiropractic massage can address this, and maximize the duration of the adjustment’s positive effects. Furthermore, as beneficial as a chiropractic adjustment can be, the experience may be somewhat jarring for some. A massage is a good way to wind down physically and mentally.

For individuals headed to their first adjustment, or for those who suffer from particularly tight muscles, a massage may be better prior to an adjustment. In some cases, muscle tightness occurring near the joints that need to be realigned can interfere with a chiropractor’s work. Similarly, readjustments are generally comfortable and painless, but chronic muscle tightness may increase a person’s discomfort, making a pre-adjustment massage the more effective option.


Starbucks Invests in Its Employees


Tianjin Hotel – A New Five-Star Four Seasons Property


Tianjin Hotel pic
Tianjin Hotel

John B. Richards, currently principal at the New England Consulting Group, has worked in an executive capacity with a range of the world’s best-known hospitality and lifestyle brands. His more than 20 years as a marketing and branding executive, CEO, and board member include service at Elizabeth Arden Red Door Spa, Starbucks, and Four Seasons Hotels. During his 10 years as chief marketing officer and executive vice president of operations for Four Seasons, John B. Richards grew the company from eight to a total of more than 40 properties. Today, Four Seasons continues on that trajectory, with more than 100 hotels in popular vacation destinations around the world.

Among these new properties is the five-star Four Seasons Hotel Tianjin, close to the business district. The port city of Tianjin is the fourth-largest city in China and one that has placed much recent focus on building its commercial sector. Foreign investment in the city has gathered strength, due to its entrepreneurial climate and positive market outlook.

Additionally, Tianjin offers visitors a rich history with much visual interest. Historic buildings in the French, Spanish, and Italian styles offer reminders of its past as a European colonial outpost, and point to its continuing role as a truly international city.

The Importance of a Holistic Approach to Building Brand Loyalty

Brand Loyaltypic
Brand Loyalty

Blue World Voyages CEO John B. Richards is a well established presence in the Scottsdale, Arizona, community who has engineered growth strategies for a number of leading corporations including Starbucks and Life Time Fitness. In the recent LinkedIn article “Where does your Loyalty Program stand? Is anyone safe?,” John B. Richards shed light on the challenges of building brand loyalty within a disruptive digital marketing environment.

While software-driven big data provides actionable, real-time insight into customer performance hierarchies, this alone is not enough to maintain loyalty among today’s easily distracted consumers. The most effective approach uses a holistic combination of “high impact information” and focused engagement that emphasizes building meaningful relationships.

Ideally, these relationships involve several factors that create “a lifetime of value,” including purchase quality, frequency, and growth, as well as the overall depth of the connection. While data-driven approaches can better target offers, branding, and rewards, engagement is a “high touch” undertaking that requires exceeding expectations in the actual product or service delivered. Over-engineering loyalty awards can have a negative effect when the consumer is bombarded with complex and confusing information, and even erode a customer’s brand allegiance.