Based in Scottsdale, Arizona, John B. Richards has an extensive background leading growth companies such as Four Seasons Hotels, Elizabeth Arden Red Door, and Starbucks. In September, 2017, John B. Richards was appointed CEO of Blue World Voyages, which inhabits an innovative cruise industry niche meeting the needs of passengers with a wellness, sports, and active lifestyle focus.
Blue World Voyages founder and chairman Gene Meehan describes his firm as intentionally breaking a number of traditional cruising rules, while implementing a strong loyalty program geared toward younger demographics. A 5-Star, 350-passenger cruise ship is set to commence operations in 2018, with additional ships to launch by 2022. The cruise line selects ports of call per specifications that include accessibility to hiking, cycling, water sports, and golf, as well as cultural excursions and offerings such as meditation and yoga.
Mr. Richards described the “active lifestyle cruising” concept, embedded into ship activities as well as the itinerary, as one that presents consumers with an authentically differentiated travel option. He feels that the timing is optimal for increasing market share within a hospitality landscape in which people are increasingly taking “ownership of their health.”