Blue World Voyages’ Unique “Active Lifestyle” Cruise Concept


Blue World Voyagespic
Blue World Voyages

A leader in executing loyalty-driven corporate growth, John B. Richards has executive experience that spans companies such as Elizabeth Arden-Red Door Spa, Starbucks, and Four Seasons Hotels. Presently CEO of Blue World Voyages, John B. Richards guides a recently launched cruise line that stands at the cusp of a new trend toward voyages that place an emphasis on health and wellness.

The company envisions a growth arc that begins with the launch of its initial 5-Star vessel in 2018 and follows with two additional ships in the next four years. The fleet will plan itineraries based on criteria that include accessibility to outdoor activities such as hiking, marine sports, golf, and cycling.

As Mr. Richards describes it in a Maritime Executive article, this approach stands out as “authentically different” for the way in which wellness is embedded into the travel routes. Active lifestyle cruising is a concept that fits demographic trends, with Baby Boomers giving way to health-conscious Generation Xers, millennials, and even younger consumers. This evolving demographic promises to redefine a number of hospitality and service industries, with an emphasis on technologically connected and health-driven consumers.


Blue World Voyages – Wellness and Active Lifestyle Cruise Operator

Blue World Voyagespic
Blue World Voyages

Based in Scottsdale, Arizona, John B. Richards has an extensive background leading growth companies such as Four Seasons Hotels, Elizabeth Arden Red Door, and Starbucks. In September, 2017, John B. Richards was appointed CEO of Blue World Voyages, which inhabits an innovative cruise industry niche meeting the needs of passengers with a wellness, sports, and active lifestyle focus.

Blue World Voyages founder and chairman Gene Meehan describes his firm as intentionally breaking a number of traditional cruising rules, while implementing a strong loyalty program geared toward younger demographics. A 5-Star, 350-passenger cruise ship is set to commence operations in 2018, with additional ships to launch by 2022. The cruise line selects ports of call per specifications that include accessibility to hiking, cycling, water sports, and golf, as well as cultural excursions and offerings such as meditation and yoga.

Mr. Richards described the “active lifestyle cruising” concept, embedded into ship activities as well as the itinerary, as one that presents consumers with an authentically differentiated travel option. He feels that the timing is optimal for increasing market share within a hospitality landscape in which people are increasingly taking “ownership of their health.”

The Joint Corp. Innovates within the Chiropractic Industry

The Joint Corp.  pic
The Joint Corp.

Global brand executive John B. Richards is a principal and director of the New England Consulting Group and, over the course of his career, has helped brands like Starbucks and the Four Seasons hotel chain grow their brands. Most recently, John B. Richards served as the CEO of The Joint Corp., a chiropractic business that grew from 150 clinics to 350 during his four years there. The company now employs more than 700 chiropractors across the U.S.

Over the last several years, the U.S. health care industry has shown a need for more service-oriented forms of holistic health care. Back and neck pain are very common concerns for many people in the U.S., and lower back pain is the number-one disability preventing people from working all over the world. Between 2004 and 2012, the number of people who went to their doctors complaining of back pain rose from 44 million to 52 million. The chiropractic industry is valued at around $85 billion.

The Joint Corp. chiropractic practice provides a model of health care designed to be generally more convenient and more affordable than traditional medical care. Patients can visit one of the company’s more than 370 locations across the country and see a licensed practitioner right away. Sessions can be purchased through flexible plans that look more like gym memberships than doctor’s appointments. Through this model, the company estimates that it takes in 1,600 visits each month, which is three times that of a traditional chiropractor.

Paul Durand-Ruel- Impressionism’s First Patron

Paul Durand-Ruel pic
Paul Durand-Ruel

The managing director of the New England Consulting Group, John B. Richards is an accomplished CEO and board member who specializes in providing strategic guidance pertaining to brand development and growth. John B. Richards has served in leadership roles at several corporations including Starbucks, Life Time Fitness, Elizabeth Arden- Red Door Spa, Four Seasons Hotels, and Dean & Deluca. Aside from his professional responsibilities, Mr. Richards enjoys impressionist art.

When impressionist artists began displaying their work in the mid-1870s, respected art critics received it with disdain. The innovative methods used by the group, then known as the Anonymous Society of Painters, Sculptors, Printmakers, etc., were critiqued for the way they portrayed traditional subject matter.

One gallery owner and entrepreneur, however, broke from the critics and embraced the new style that studied the effects of light and color. His name was Paul Durand-Ruel, and he dedicated the remainder of his life to supporting the artists that make up what is now known as the Impressionist Movement.

Durand-Ruel bought over 5,000 paintings and works by artists such as Monet, Renoir, Pissarro, Sisley, Cassatt, Manet, and Degas. Though a market for these ground-breaking works did not yet exist, Durand-Ruel recognized the potential return on his investment. As the years went by and public opinion didn’t sway, he continued to provide encouragement and financial support to the revolutionary band of artists.

In 1886, Durant-Ruel boxed up a portion of his collection of impressionist paintings and embarked on a journey to the United States. There, the paintings received extensive acclaim, resulting in the sale of the entire lot. After the success in America, European society began to recognize the beauty and innovation of the impressionist artists. Toward the end of his life, Durant-Ruel, and the impressionist artists he supported, were finally able to bask in the success of their creative endeavors.